Google Surge Engine

It's All In The Choice Of A Name

A Chinese firm is suing Google over its Chinese name, saying it is too much like its own name and is harming its business. Google's Chinese subsidiary has transliterated its name to Guge. But Beijing Guge Science and Technology Ltd said people were constantly phoning its office trying to contact search engine Google. Tian Yunshan of Beijing Guge said that people looking for Google in a local telephone directory assistance service were directed to his company because Google is not listed.