An in-game advertising network has won the right to exclusive advertising in Counter-Strike, the hugely popular online game. The agreement between IGA Worldwide and software firm Valve is one of the largest deals of its kind to date, reports BBC. The hugely popular online game generates over five billion player minutes each month and is a potential gold-mine for advertisers. In-game advertising has been delivering results unheard of in traditional media. Meanwhile, Blizzard's expansion to World of Warcraft has stormed in at number one in the UK video gaming charts. The Burning Crusade (for performance review, see gamasutra.com) has become the second fastest selling PC game ever, with 2.4 million copies sold on the first day. It knocks the Xbox 360 sci-fi action shooter Lost Planet: Extreme Condition into the number two slot. WarioWare: Smooth Moves, Fifa 07 and Pro Evolution Soccer 6 maintain their top five positions, at three, four and five respectively.
Thursday, January 25, 2007
Gizmo Machismo :)
I Game, I Saw, I Conquered
An in-game advertising network has won the right to exclusive advertising in Counter-Strike, the hugely popular online game. The agreement between IGA Worldwide and software firm Valve is one of the largest deals of its kind to date, reports BBC. The hugely popular online game generates over five billion player minutes each month and is a potential gold-mine for advertisers. In-game advertising has been delivering results unheard of in traditional media. Meanwhile, Blizzard's expansion to World of Warcraft has stormed in at number one in the UK video gaming charts. The Burning Crusade (for performance review, see gamasutra.com) has become the second fastest selling PC game ever, with 2.4 million copies sold on the first day. It knocks the Xbox 360 sci-fi action shooter Lost Planet: Extreme Condition into the number two slot. WarioWare: Smooth Moves, Fifa 07 and Pro Evolution Soccer 6 maintain their top five positions, at three, four and five respectively.
An in-game advertising network has won the right to exclusive advertising in Counter-Strike, the hugely popular online game. The agreement between IGA Worldwide and software firm Valve is one of the largest deals of its kind to date, reports BBC. The hugely popular online game generates over five billion player minutes each month and is a potential gold-mine for advertisers. In-game advertising has been delivering results unheard of in traditional media. Meanwhile, Blizzard's expansion to World of Warcraft has stormed in at number one in the UK video gaming charts. The Burning Crusade (for performance review, see gamasutra.com) has become the second fastest selling PC game ever, with 2.4 million copies sold on the first day. It knocks the Xbox 360 sci-fi action shooter Lost Planet: Extreme Condition into the number two slot. WarioWare: Smooth Moves, Fifa 07 and Pro Evolution Soccer 6 maintain their top five positions, at three, four and five respectively.
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