Wednesday, January 31, 2007

Sweden Gives Second Life The Thumbs-Up

Virtual World Gets First Embassy

Sweden has given a big boost to Second Life, announcing its plan to be the first country to open an embassy in the popular virtual world. As msnbc.com and all the major newsagencies reported, the embassy will be called House of Sweden and will be modelled on the country’s new embassy in Washington. It will open in a couple of weeks and according to Olle Wastberg, general director of the Swedish Institute, “It will have answers to questions on all aspects of Sweden.” Second Life is a 3-D virtual world created by Linden Lab and opened to the public in 2003, with an estimated three million ``inhabitants’’ from around the globe. I did get a chuckle out of the fact that you can’t get a Swedish visa at the Second Life embassy, but it will tell you how to go to a real embassy to get one.

FOOTNOTE: Reuters operates a virtual news bureau in Second Life. According to their website, the bureau chief is ``Adam Reuters’’ aka Adam Pasick. Want to view his calendar? Go to secondlife.reuters.com

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