Tuesday, January 30, 2007

Levi’s Wrangle

Denim Giant Has A Blue Fit

One of the biggest legal challenges in American fashion history is brewing over the design of pockets patented by Levi Strauss. According to Michael Barbaro and Julie Creswell at The International Herald Tribune, ``the company claims that many competitors have stolen its signature denim stitches’’. The article points out that Levi Strauss is becoming a leader in a new arena: lawsuits. The company has initiated nearly 100 against its competitors since 2001 - more legal action than General Motors, Walt Disney or Nike.

Footnote: It’s not the brotherhood of the travelling pants, is it?

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