Making The Best Of A Slogan
City leaders have scrapped plans to do away with the Sioux Gateway Airport's unflattering three-letter identifier - SUX - and instead have made it the centrepiece of the airport's new marketing campaign. The code, used by pilots and airports worldwide and printed on tickets and luggage tags, will be used on T-shirts and caps sporting the airport's new slogan, "FLY SUX”. Sioux City officials petitioned the Federal Aviation Administration to change the code in 1988 and 2002. At one point, the FAA offered the city five alternatives - GWU, GYO, GYT, SGV and GAY - but airport trustees turned them down. Mayor Craig Berenstein, who in 2002 described SUX as an "embarrassment" to the city, said he views the new slogan as a "cute little way" to make light of the situation.
FOOTNOTE: For SUX sake.
7 comments:
Now I want to travel there just to get a shirt!
Interesting! SUE would have been a good code (to rhyme with the name) but it is already taken by Door County Airport. GAY? What were they thinking (or drinking)? ;)
Hi Birdman,
Like they say, mate - SHIRT happens!!
Thank you for being such a regular visitor and commenter.
Keep smiling
David
Hi Hyderabad Daily Photo,
Loved your comment. It made me smile. I think they had a bit of bourbon in their breakfast!
Keep smiling
David
How long ya' think that'll "fly", before someone gets offended? Anybody wantin' one of those shirts had better get 'em fast, you know how "correct" this country is! Especially around election time!
(And aren't you down to about ONE WEEK from that deadline? C'mon now---this is NOT the time for "wussin'-out"....!)
forgotten what I was going to say but now I want to know how Door County gets to be SUE?
BTW I haven't a clue where Door County is.
OK I'll google it after posting this comment!
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