Thursday, July 26, 2007

Farewell, Leicester Square-Off

Witches Give Thanks For Mall Mercies

A coven of English witches has claimed victory in a battle to change the name of a $310 million (that’s 150 million pounds) shopping centre in Leicester. The witches objected after developer Hammerson announced a huge addition to a mall would be called Highcross Quarter, the name given by witches to the four most important periods in their calendar. Once the name was announced, the witches immediately registered several internet domain names using the term and Hammerson has now given up the fight, renaming the development Highcross Leicester.

FOOTNOTE: Did they use the spell-check option?

2 comments:

Brian in Oxford said...

Next time the developers should grab the domain names BEFORE announcing the project....duhhhhh......

Are there any malls anywhere named the Easter mall or Christmas mall? Might be a good parallel...

Shrink Wrapped Scream said...

I don't think I'd give a hoot if there was a Christmas Mall, it hardly insults or impinges on my beliefs. Still, s'pose the witches managed to find a little publicity out of it, eh?