Prose And Cons

Swiss Newspaper Published Fake Gucci Ad

Some people will do anything to get in the newspapers. But Forbes.com reports that few have the audacity of a man in Switzerland, who conned one of the country's biggest media companies into publishing a two-page advertisement he created of himself - posing semi-naked beside a bottle of Gucci perfume. The man asked for the $50,000 bill for the colour spread to be sent to Gucci. Claiming to represent the Italian fashion giant, he called up the Swiss weekly Sonntags Zeitung last week to book the expensive colour spread in Sunday's edition. Christoph Zimmer, a spokesman for the paper, told Associated Press, `` We've spoken to Gucci and apologized for the mistake. We're going to try and get the money back from this guy, but we don't rate our chances.’’

FOOTNOTE: Sounds like the nursery rhyme - Gucci, Gucci, candour.