Tuesday, February 27, 2007

Video Hits

Google Works On Syndication Plan

Google is pursuing a content deal with major media companies, This story from The New York Times is a great yarn. Google Inc. is working with Dow Jones & Co. Inc., Conde Nast, Sony BMG Music Entertainment and other large content companies to syndicate their video content on other websites. The videos appear inside Google ad boxes on sites that are relevant to the content of the videos and advertisements run during or after the content. So, who gets the carve-up of the revenue? Google shares the ad revenue with the video provider and with the sites that show the videos, the paper said.

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