Sunday, March 18, 2007

H€adlines & D€adlines

We Won't Can Our Brand Name, Says Coca-Cola

Pointing out stories you may have missed. Bolivia's coca growers want the word ``Coca'' dropped from Coca-Cola. In turn, the Coca-Cola Co. said its trademark is ``the most valuable and recognised brand in the world'' and was protected under Bolivian law.
A statement from the company reiterated past denials that Coca-Cola has ever used cocaine as an ingredient, but did not tackle the issue of whether the natural coca leaf was used to flavor the flagship drink.
Bolivian coca growers express frustration that Coca-Cola can use their beloved coca leaf - yet not defend it to a suspicious world. The Bolivian government regulates the sale of coca to prevent use by the drug trade.
In its natural state, the green leaf is only a mild stimulant.

News source: The Houston Chronicle.

No comments: