Star Wars post boxes - what a great idea. But the big problem with this plan lies not in persuading people to post their letters in these commemorative post boxes; the big problem will be making sure that no one nicks them as souvenirs. Post boxes across the US are
to be dressed up as R2D2, to celebrate 30 years since the release of the sci-fi series' first outing. Some 400 boxes will get the new look, including outside Hollywood's Grauman Chinese Theatre, one of the first cinemas to screen the historic film in 1977. According to Forbes.com, the makeover is part of a postal campaign for the announcement of a surprise stamp on 28 March. A special stamp to commemorate the release of the first film was issued by the US Postal Service in May 1977.
Chief marketing officer Anita Bizzotto said the robot postboxes are a "little teaser" for its announcement later this month. ``When you look at a mailbox, the resemblance to R2-D2 is too good to pass up said Ms Bizzotto. The USPS website is running a clip from Star Wars in which robot C-3PO asks: ``R2D2, where are you?'' In the next shot, someone is seen slotting a letter into the little beeping robot.
Chief marketing officer Anita Bizzotto said the robot postboxes are a "little teaser" for its announcement later this month. ``When you look at a mailbox, the resemblance to R2-D2 is too good to pass up said Ms Bizzotto. The USPS website is running a clip from Star Wars in which robot C-3PO asks: ``R2D2, where are you?'' In the next shot, someone is seen slotting a letter into the little beeping robot.
FOOTNOTE: What about a C3POST office?
2 comments:
Oh how wonderful. Robot post boxes.
The U.S. Post Service has not made a profit since Lincoln's presidency, I think. In fact, we now get to pay 41 cents for a first class letter. That is, if it is within a certain size. And weight. And carries a note to the effect of "We love you postie."
I can remember twice a day mail delivery five days a week. And when, if you mailed a letter across town early enough in the A.M., the recipient would get it in the second mail delivery that day. And we didn't have all this junk mail slowing down the wanted mail. And when we'd leave the postman some cookies or other home baked goodies at Christmas time. And stamps were 2 cents, post cards 1 cent (I still have some those inherited cards.)
But now we have unions protecting the mail workers. There's a common phrase today called "going postal" and we are horribly short of mail carriers. Ain't progress grand?
Hi Catmoves,
What a marvellous perspective. Thank you for sharing that with us.
I'd love to see you post something along these lines on your blog. It's so relevant.
Cheers
David
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